The Secrets of Successful Public Relations and Image-Making

Download or read book The Secrets of Successful Public Relations and Image-Making written by Tony Greener and published by Elsevier. This book was released on 2016-06-06 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Secrets of Successful Public Relations and Image-Making provides an overview of the various aspects of public relations (PR). The book is comprised of 10 chapters that cover several areas of PR. Chapter 1 reviews the concept of PR, and Chapter 2 covers media relations. Chapter 3 discusses the persuasion techniques used in PR. Chapter 4 talks about the use of TV and radio, while Chapter 5 tackles media event and product launch. The book also covers community relations and discusses sponsorship. Internal communications and PR consultancy are also explained. The last chapter discusses starting up a PR campaign. The book will be of great use to entrepreneurs who are looking forward to conducting their won PR activity.