Build a successful SOCIAL BUSINESS by empowering the SOCIAL EMPLOYEE Includes success stories from IBM, AT&T, Dell, Cisco, Southwest Airlines, Adobe, Domo, and

As a leader, it's your job to extract maximum talent, energy, knowledge, and innovation from your customers and employees. But how? In The Social Organization,

How do organizations manage social media effectively? Every organization wants to implement social media, but it is difficult to create processes and mange empl

"This book provides the most up-to-date research findings and future directions for customer relationship management in contemporary enterprises, covering a wid

This is a multidisciplinary textbook on social commerce by leading authors of e-commerce and e-marketing textbooks, with contributions by several industry exper