The Soul of the Corporation

Download or read book The Soul of the Corporation written by Hamid Bouchikhi and published by Pearson Prentice Hall. This book was released on 2008 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Drawing on real-life stories from the world's most prominent companies, the authors show how identity can be an extraordinarily valuable asset - and how, if not properly managed, it can become a huge liability. Discover how your firm's identity is related to - and different from - its organizational culture, brand positioning, and reputation. Learn how to diagnose and manage the often unconscious shared beliefs that constitute your company's soul, how to face the enormous identity challenges that arise in mergers, alliances, spin-offs, and the creation of new brands, and above all, how to lead and inspire in this new Age of Identity."--Jacket.