The growth in private labels has huge implications for managers on both sides.

The aim of the contribution is to analyze the strategic role of private label, investigating the value perception by consumers and marketing competencies of ret

As the global market continues to recuperate from economic downfall, it is essential for private label products to find ways to compete with alternatives offere

With changing economic and social environmental conditions and diversified consumer attitudes, national and international competition has increased among retail

This proceedings volume highlights the latest research presented at the 7th International Conference on Research on National Brand & Private Label Marketing (NB