This edition offers: 1. Five new chapter opening cases: Blue-Ray vs. HD-DVD: a standards battle in high definition video; From PDA's to smartphones: the evoluti

This text has been written for a course in technology and innovation. It covers contemporary research by using a combination of text, readings, and cases. Based

The management of technological innovation (MTI) is one of the most important challenges facing businesses today. Innovation has become the fundamental driver o

Managing Innovation: New Technology, New Products, and New Services in a Global Economy, 2nd Edition is devoted to providing a better understanding and better m

Written by the author who helped crystalize the field of technology management and the management of innovation with the first two editions of Managing Technolo