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The Three Value Conversations: How to Create, Elevate, and Capture Customer Value at Every Stage of the Long-Lead Sale
Language: en
Pages: 256
Authors: Erik Peterson
Categories: Business & Economics
Type: BOOK - Published: 2015-06-05 - Publisher: McGraw Hill Professional

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The three conversations B2B sale pros must have with customers to control every step of long lead buying cycle The Three Value Conversations provides the tools
Effective Sales Enablement
Language: en
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Type: BOOK - Published: 2018-10-03 - Publisher: Kogan Page Publishers

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Sales enablement is a proven system for increasing revenue and productivity by creating integrated content, training and coaching for the sales function. Writte
Conversations That Win the Complex Sale: Using Power Messaging to Create More Opportunities, Differentiate your Solutions, and Close More Deals
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Type: BOOK - Published: 2011-04-15 - Publisher: McGraw Hill Professional

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Win more deals with the perfect sales story! “Power Messaging is a foundational element in our global marketing campaigns and sales training programs. We beli
Conversations That Sell
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Winner of the Top Sales World Magazine's 2013 Top Sales Marketing Book Award, Gold Medal
The Expansion Sale: Four Must-Win Conversations to Keep and Grow Your Customers
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Proven customer engagement approaches for winning in the most important moments driving profitability and growth—customer retention and expansion Industry ana