The Tourism Development Handbook

Download or read book The Tourism Development Handbook written by Kerry Godfrey and published by Burns & Oates. This book was released on 2000 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The authors begin by offering a concise account of the changing nature of tourism and its impacts, and then proceed to explain aspects of planning and marketing that are designed to get the best out of tourism without destroying the destination. Key elements of the book include: organization and development objectives; aspects of supply and demand; marketing; customer care; and monitoring and evaluation." "Individual planners, marketers and decision-makers in both the public and private sectors will find the book straight-forward, addressing key issues in tourism destination development. It is also a valuable text for students of tourism planning and marketing."--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved