People relate to other people, not to simplified types or segments. This is the concept that underpins this book. Personas, a user centered design methodology,

This book will help you become a better product leader. Benefitting from Roman Pichler's extensive experience, you will learn how to align stakeholders and guid

People relate to other people, not to simplified types or segments. This is the concept that underpins this book. Personas, a user centered design methodology c

The Asia-Paci?c region has emerged in recent years as one of the fastest g- wing regions in the world in the use of Web technologies as well as in making signi?

Design of complex artifacts and systems requires the cooperation of multidisciplinary design teams using multiple sophisticated commercial and non-commercial en