The why of Consumption
| Author | : S. Ratneshwar |
| Publisher | : Psychology Press |
| Total Pages | : 358 |
| Release | : 2003 |
| ISBN-10 | : 9780415316170 |
| ISBN-13 | : 0415316170 |
| Rating | : 4/5 (70 Downloads) |
Book Synopsis The why of Consumption by : S. Ratneshwar
Download or read book The why of Consumption written by S. Ratneshwar and published by Psychology Press. This book was released on 2003 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this study, the authors draw from branches of psychology, decision theory, sociology and cultural anthropology to present a diverse selection of critical perspectives on consumer motivation.
