- Describes the latest concepts of manufacturing, mass customization and niche specialization; trends in globalization; and environmental issues. - Explains new

The World of Fashion Merchandising brings to life the business aspects of the fashion world. It presents the basics of market economics, textiles, design, and p

"Previously published as The World of Fashion Merchandising by Mary G. Wolfe."

A career in fashion merchandising means working in a fast-paced, creative industry-and a highly competitive one. Developing and Branding the Fashion Merchandisi

Now in its second edition, this critically-acclaimed core textbook provides a detailed overview of the role of the fashion merchandiser, its place within a fash