This book provides important guidelines for the digital transformation process and shows how established companies in particular can use digitization for their

Alle Grundlagen des Online-Marketings vereint in einem BuchWenn Sie sich für Online-Marketing interessieren, ist dieses Buch genau richtig für Sie. Es führt

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This book identifies and discusses the main challenges facing digital business innovation and the emerging trends and practices that will define its future. The

This book initiates the conversation about the metaverse in science and practice. What will the metaverse look like? What is it about? Where do we stand? What d