People do not buy products or even services; they purchase the total experience that the product or service provides. This book brings together established and

The Routledge Handbook of Tourism Experience Management and Marketing offers a comprehensive and thorough inquiry into both customary and emergent issues of tou

This book focuses on the experiences of tourists visiting nature-based destinations, exploring current knowledge and providing insights into conceptual issues t

The tourist experience is multi-faceted and dynamic, as tourists engage with its formation and creation. The tourists then become vital in creating value for th

"This book provides contributed chapters on not only the tourist experience but also the growing importance in the economy in tourism and addresses issues such