Tracing the industrial emergence of transmedia storytelling—typically branded a product of the contemporary digital media landscape—this book provides a his

This book examines and illustrates the use of design principles, design thinking, and other empathy research techniques in university and public settings, to pl

Transmedia storytelling is defined as a process where integral elements of fiction get dispersed systematically across multiple delivery channels to create a un

Interactive Narratives and Transmedia Storytelling provides media students and industry professionals with strategies for creating innovative new media projects

This book explores vampire narratives that have been expressed across multiple media and new technologies. Stories and characters such as Dracula, Carmilla and