Every day we are asked to fulfil others’ requests, and we make regular requests of others too, seeking compliance with our desires, commands and suggestions.

Theoretically different modalities of social influence are set out and a blueprint for the study of socio-political dynamics is delivered.

This concise monograph introduces and examines social influence from the perspective of the so-called target, rather than from the source, thus providing for th

You think that your choices and behaviors are driven by your individual, personal tastes, and opinions. Our own personal thoughts and opinions is patently obvio