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Language: en
Pages: 197
Pages: 197
Type: BOOK - Published: 2020-12-11 - Publisher: Sentinel9 Pty Ltd
Unified Theory of Business Strategy (UTBS) Successful businesses require strategic thinking, well-formulated goals and a clear approach to implementation. These
Language: en
Pages: 515
Pages: 515
Type: BOOK - Published: 2021-09-23 - Publisher: Cambridge University Press
Now in its third edition, this core textbook for advanced undergraduate, graduate, and postgraduate students combines analytical rigour and managerial insight o
Language: en
Pages: 400
Pages: 400
Type: BOOK - Published: 2017-10-24 - Publisher: Routledge
This book explores the extent to which economic theory is able to provide the theoretical foundations of strategic management. To this end it draws on the philo
Language: en
Pages: 324
Pages: 324
Type: BOOK - Published: 2002-01-31 - Publisher: SAGE
This book outlines a number of different tools for mapping strategic knowledge, and thus making knowledge more accessible. Anne Sigismund Huff and Mark Jenkins
Language: en
Pages: 210
Pages: 210
Type: BOOK - Published: 2005-08-04 - Publisher: Peachpit Press
THE BRAND GAP is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative