Unpacking Creativity

Author	: Paula Pérez Sobrino
Publisher	: Cambridge University Press
Total Pages	: 323
Release	: 2021-09-02
ISBN-10	: 9781108473538
ISBN-13	: 1108473539
Rating	: 4/5 (38 Downloads)

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Book Synopsis Unpacking Creativity by : Paula Pérez Sobrino

Download or read book Unpacking Creativity written by Paula Pérez Sobrino and published by Cambridge University Press. This book was released on 2021-09-02 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using evidence-based research, this book shows how to maximise the benefits of creative metaphor and metonymy in global advertising.

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