Visual Selling provides salespeople with tools to sell in an increasingly image-oriented culture. More so than ever before, the way a salesperson looks and acts

This all-inclusive approach to best practices in visual merchandising includes a new "Creative Challenge" chapter feature offering experiential tools to deepen

From the early twentieth century until the Communist takeover in 1949, Shanghai commercial artists created thousands of colorful posters and black and white adv

A unique and practical guide to making high-impact presentations by using visual communications techniques.

Situated at the crossroads of visual culture and consumerism, this essay collection examines visual merchandising as both a business and an art. It seeks to cha