Companies need more than just web analysts and data-savvy marketers to be successful–they need action heroes! While most of us never battle evil scientists or

Knowing everything you can about each click to your Web site can help you make strategic decisions regarding your business. This book is about the why, not just

"International Institute for Analytics"--Dust jacket.

A brand new collection of business analytics insights and actionable techniques… 3 authoritative books, now in a convenient e-format, at a great price! 3 auth

This book is about the process of using analytics and the capabilities of analytics in today’s organizations. Cutting through the buzz surrounding the term an