Why don’t people in advertising like their jobs anymore? What is all this nonsense about “branding campaigns”, “interactive advertising” or the sudden

Regardless of the question, the Internet is the answer. We are told that the Internet is the solution to every kind of problem. But is it true? Will Big Data he

#NOT a real book (Just a screed) Does all the hype surrounding social media make sense? Isn't it time that somebody tried to deconstruct all this bullshit? What

This is the story of a 'sixties adman who harnessed the big ideas of his age and set out to reinvent advertising - and then change the world. In so doing he int