Facebook, Twitter, Google . . . today's tech-savvy students are always plugged in. However, all too often their teachers and administrators aren't experienced i

Facebook, Twitter, Google...today's tech-savvy students are always plugged in. However, all too often their teachers and administrators aren't experienced in th

How to create an effective social media strategy for a school or district School leaders may be familiar with social media in their own lives, but many still ne

Many teens today who use the Internet are actively involved in participatory cultures—joining online communities (Facebook, message boards, game clans), produ

This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of deve