Why Johnny Can't Brand

Download or read book Why Johnny Can't Brand written by Bill Schley and published by . This book was released on 2005 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Too many companies think that splashy advertising and cool packaging is the same thing as branding. This in-your-face and down-to-earth guide explains real branding: the process of creating an exclusive idea of value that consumers can expect to be consistently delivered. It offers a unique eight-week programme that can help any company create a number one brand by focusing on one big idea. For anyone that wants to harness the true power of branding, this enjoyable and informative book is certainly an excellent starting place.