Wine regions are attracting increasing numbers of tourists through tours, wine festivals and events, and winery, restaurant and cellar door experiences. Using a

The aim of this book is to show how wine tourism can be used as a model for sustainable economic development, driving economic growth and social development in

Five million visitors a year travel to California's Napa Valley to experience the good life: to taste fine wines, eat fine food, and immerse themselves in other

The book provides a holistic approach to wine destination management and marketing by bringing together wine tourism research with research in wine and destinat

This book links research in wine marketing/management and wine tourism, offering international and multidisciplinary perspectives. Addressing the evolving natur