Wired to Care: How Companies Prosper When They Create Widespread Empathy

Wired to Care: How Companies Prosper When They Create Widespread Empathy
Author :
Publisher : Pearson Education India
Total Pages : 276
Release :
ISBN-10 : 8131730131
ISBN-13 : 9788131730133
Rating : 4/5 (31 Downloads)

Book Synopsis Wired to Care: How Companies Prosper When They Create Widespread Empathy by : Patnaik

Download or read book Wired to Care: How Companies Prosper When They Create Widespread Empathy written by Patnaik and published by Pearson Education India. This book was released on 2009 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: Executives often know little about the people who buy their companies' products and services. This is not surprising. To study people, you must care about them. However, most companies eliminate empathy from their operations. In essence, they proceed as if they have calculating, survival-bent reptile brains. Profits drive everything. This is an odd disconnect because corporate livelihoods depend on people - not lizards - and people's brains are hardwired to be empathetic. Dev Patnaik (writing with Peter Mortensen) shows why firms that connect empathetically with their customers do better financially. He insists today's cold-hearted, bottom-line business world has room for caring companies, and he points to IBM, Nike and Harley-Davidson as examples. The fact that empathy is also a strong business strategy is icing on the cake. getAbstract suggests this fine book to CEOs, marketing officers and other executives who want to build their business by acting on their respect for their customers. As Patnaik explains on his blog, "Empathy isn't about having a visionary leader. It's about making customer information an easy, everyday and experiential part of working at your company."


Wired to Care: How Companies Prosper When They Create Widespread Empathy Related Books

Wired to Care: How Companies Prosper When They Create Widespread Empathy
Language: en
Pages: 276
Authors: Patnaik
Categories:
Type: BOOK - Published: 2009 - Publisher: Pearson Education India

DOWNLOAD EBOOK

Executives often know little about the people who buy their companies' products and services. This is not surprising. To study people, you must care about them.
Wired to Care
Language: en
Pages: 276
Authors: Dev Patnaik
Categories: Business & Economics
Type: BOOK - Published: 2009-01-09 - Publisher: FT Press

DOWNLOAD EBOOK

In this essential and illuminating book, top business strategist Dev Patnaik tells the story of how organizations of all kinds prosper when they tap into a powe
Differently Wired
Language: en
Pages: 289
Authors: Deborah Reber
Categories: Family & Relationships
Type: BOOK - Published: 2018-06-12 - Publisher: Workman Publishing Company

DOWNLOAD EBOOK

It’s time to say NO to trying to fit square-peg kids into rounds holes, and YES to raising them from a place of acceptance and joy. Today millions of kids are
Wired for Love
Language: en
Pages: 332
Authors: Stan Tatkin
Categories: Family & Relationships
Type: BOOK - Published: 2024-06-01 - Publisher: New Harbinger Publications

DOWNLOAD EBOOK

"Invaluable for so many partners looking to reconnect and grow closer together." —Gwyneth Paltrow, founder and CEO of goop "Stan Tatkin can be entirely follow
Self Care
Language: en
Pages: 258
Authors: Leigh Stein
Categories: Fiction
Type: BOOK - Published: 2020-06-30 - Publisher: Penguin

DOWNLOAD EBOOK

"Highbrow, brilliant." --The Approval Matrix, New York magazine One of Cosmopolitan's 12 Books You'll Be Dying to Read This Summer A Publishers Weekly Best Book