This work covers priciples, techniques and approaches of writing news, sport, advertisements and script copy for television, radio and the Internet. It includes

This textbook describes the process of composing, arranging, orchestrating, and producing music for jingles and commercials, and provides a comprehensive overvi

Scripts is a book which provides instruction on writing for television and radio broadcasting. Presented in a lively, entertaining style, the book offers a firs

A good story can easily be ruined by bad dialogue. Now in its 4th edition, Rib Davis's bestselling Writing Dialogue for Scripts provides expert insight into how

The fifth edition of this bestselling text instructs students on the basic styles, principles, and techniques of radio and TV newswriting. It makes an ideal sup