You are the Brand
| Author | : Steve Adubato |
| Publisher | : Rutgers University Press |
| Total Pages | : 252 |
| Release | : 2011 |
| ISBN-10 | : 9780813550428 |
| ISBN-13 | : 0813550424 |
| Rating | : 4/5 (28 Downloads) |
Book Synopsis You are the Brand by : Steve Adubato
Download or read book You are the Brand written by Steve Adubato and published by Rutgers University Press. This book was released on 2011 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: Steve Adubato's entire professional life has been about branding--learning it, living it, making mistakes at it, teaching it at several universities, while discovering how to find the fine line between shameless self-promotion and smart, strategic branding--first for himself, then for others, and now for readers interested in an honest analysis of the good and bad in practiced branding. In You Are the Brand Adubato profiles the brands of more than thirty people and companies and skillfully analyzes and dissects their strategies.
