Your Opinion Doesn't Matter!

Download or read book Your Opinion Doesn't Matter! written by Andrew Ballard and published by Marketingatlas Publishing. This book was released on 2010 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book demonstrates a simple and proven Market Analysis Positioning SystemTM (MAP) designed to develop growth strategies that help small businesses accelerate their sales and share. The MAP SystemTM has one purpose: to strengthen your market position by analyzing the voice of your customer. If you are a small business owner, startup, or entrepreneur anyone with marketing or sales responsibilities this book can help you deal with the unrelenting pressure of growing your business. The premise of Your Opinion Doesn't Matter is simple: A great idea, product or service isn't enough to survive in today's competitive marketplace; to truly thrive, you need to accept the fact that it's your customer's opinion that counts. This book melds the process of strategic planning with the practice of marketing. It is a practical and somewhat irreverent how to guide that demonstrates the Market Analysis Positioning SystemTM. A proven system designed to help grow your enterprise, it has been thoroughly researched and refined through hundreds of real world business situations. You'll learn how to: analyze your business and core competencies; collect voice of your customer data; expose competitor landscape opportunities; shape your position and align your promotion; and optimize results from your growth strategy.