100 Visual Ideas, 1000 Great Ads

Download or read book 100 Visual Ideas, 1000 Great Ads written by Joe La Pompe and published by Gestalten Verlag. This book was released on 2012 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fine art of advertising is moving billions in currency and turns the masses into happy consumers. The not-so secret visual language behind successful ad-campaigns is now revealed by French blogger and undercover advertising expert Joe La Pompe. He selected 100 popular visual ideas and recurring subjects in the world of commercials-from symbols, great names from history or fiction, to themes in a variety of ways. This international survey offers insight as well as inspiration and allows the reader to better understand the power of visual seduction.