Singer and the Sewing Machine

Download or read book Singer and the Sewing Machine written by Ruth Brandon and published by Kodansha Globe. This book was released on 1977 with total page 10 pages. Available in PDF, EPUB and Kindle. Book excerpt: Women, booze, illegitimate children, fraud, bigamy, 19th-century capitalism, and the emergence of an empire . . . . These words describe the life of Isaac Merritt Singer. Although widely regarded as the inventor of the sewing machine, Singer actually modified an existing machine and marketed it to an America eager for the new tools of the Machine Age. His genius was in the advertising, service with a smile, installment plans, and marketing gimmicks he used to get the sewing machine in homes and sweatshops all over the world. This fascinating and detailed biography provides an insightful and provocative look at the American entrepreneur, unraveling a complex web of personal ambition, fame, fortune, and the attainment of the American Dream. Illustrated.