The COVID-19 pandemic has been a very strong reminder that the future economic development of any country is more than ever influenced by its ability to ramp-up

Innovative digital technologies are forcing companies to rethink how they compete. The focus of digital innovation in business has shifted from internal transfo

The digital economy is a driver of change, innovation, and competitiveness for international businesses and organizations. Because of this, it is important to h

The Handbook of Research on Designing Sustainable Strategies to Develop Entrepreneurial Intention is a comprehensive book that addresses the issue of entreprene

This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of deve