"The book covers major perspectives building on the available literature in the CRM domain while attempting to bring out a focused approach in connecting "Theor

Integration of artificial intelligence (AI) into customer relationship management (CRM) automates the sales, marketing, and services in organizations. An AI-pow

Artificial intelligence (AI) has driven businesses to adopt new business practices rapidly, enhance product development and services, has helped to power AI-bas

The advent of Web 2.0 has led to a rebalancing of power between the customer and the company through the consumer's voice about the brand and referral behavior

Today’s businesses face the pressing challenge of how to effectively engage and build lasting relationships with customers in an increasingly crowded and compe