Advances in Business and Management Forecasting
| Author | : Kenneth D. Lawrence |
| Publisher | : Emerald Group Publishing |
| Total Pages | : 253 |
| Release | : 2010-08-26 |
| ISBN-10 | : 9780857242020 |
| ISBN-13 | : 0857242024 |
| Rating | : 4/5 (20 Downloads) |
Book Synopsis Advances in Business and Management Forecasting by : Kenneth D. Lawrence
Download or read book Advances in Business and Management Forecasting written by Kenneth D. Lawrence and published by Emerald Group Publishing. This book was released on 2010-08-26 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presents advanced studies in the application of forecasting methodologies to such areas as sales, marketing, and strategic decision making. This title covers such topics as: sales and marketing, forecasting, new product forecasting, judgmentally-based forecasting, the application of surveys to forecasting, and more.
