This book of expert contributions provides a comprehensive analysis of contemporary global marketing issues under different international business settings. It

"This book addresses Internet marketing and the World Wide Web, and other electronic marketing tools such as geographic information systems, database marketing,

Addresses the impact on international marketing of major trends in the external and internal environment of the firm: technology-enabled international marketing

This book examines emerging theories, frameworks, and applications of global marketing for the 21st century. It highlights how global marketing is changing in a

Now in its second edition, International Marketing continues to provide its trademark integrated approach that explores marketing concepts in depth within a tru