Advances in Business and Management Forecasting
| Author | : Kenneth D. Lawrence |
| Publisher | : JAI Press Incorporated |
| Total Pages | : 318 |
| Release | : 2006-02-17 |
| ISBN-10 | : 0762312815 |
| ISBN-13 | : 9780762312818 |
| Rating | : 4/5 (15 Downloads) |
Book Synopsis Advances in Business and Management Forecasting by : Kenneth D. Lawrence
Download or read book Advances in Business and Management Forecasting written by Kenneth D. Lawrence and published by JAI Press Incorporated. This book was released on 2006-02-17 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: Aims to present state-of-the-art studies in the application of forecasting methodologies to such areas as sales, marketing, and strategic decision making. The topics in this title include: sales and marketing, forecasting, new product forecasting, judgmentally based forecasting, the application of surveys to forecasting, and more.
