This is a book by a company that dislikes advertising as much as anyone. Nevertheless, it makes adverts. It has worked with global brands to produce fashion col

This is a book by a company that dislikes advertising as much as anyone. Nevertheless, it makes adverts. It has worked with global brands to produce fashion col

Rarely has a book about advertising created such a commotion as this brilliant account of the principles of successful advertising. Published in 1961, Reality i

What a charming, graceful book! Anyone who wants to make the most effective use of customers for word-of-mouth marketing needs to read what Rasberry and Phillip

Grade level: 4, 5, 6, 7, 8, e, i, t.