Intended for all segments of agribusiness as well as non-agribusiness organizations, AGRIBUSINESS:PRINCIPLES OF MANAGEMENT presents the changing face of agribus

Managers in all areas of the agri-food system must be competent, flexible, and informed. Principles of Agribusiness Management provides the vital insights and i

The authors have designed a straightforward, easy-to-read introductory text that emphasizes the application of basic, practical management skills to marketing,

This sixth edition of Agribusiness Management provides students and managers with a fundamental understanding of the key concepts needed to successfully manage

Today’s food and agribusiness managers operate in a rapidly changing, highly volatile, international, high technology, consumer-focused world. This new editio