American Popular Music and Its Business in the Digital Age

Download or read book American Popular Music and Its Business in the Digital Age written by Music Licensing Consultant Rick Sanjek and published by Oxford University Press. This book was released on 2024-07-18 with total page 697 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the long awaited sequel to American Popular Music and Its Business: the First 400 Years, this book offers a detailed and objective history of the evolution and effect of digital technology from 1985 through 2020 on all segments of the popular music business from CDs and stadium tours to TikTok and the effects of the COVID-19 pandemic, with particular emphasis on the relationship between the creators, the consumers, and the business professionals who form the three major axes of the industry. Author Rick Sanjek, a 50-year industry veteran, combines the knowledge acquired during his decades of experience with scholarly research to create a compelling narrative of the events, economics, and innerworkings of the modern music business.