Anatomy of a Trend
| Author | : Henrik Vejlgaard |
| Publisher | : |
| Total Pages | : 280 |
| Release | : 2008 |
| ISBN-10 | : STANFORD:36105123386471 |
| ISBN-13 | : |
| Rating | : 4/5 (71 Downloads) |
Download or read book Anatomy of a Trend written by Henrik Vejlgaard and published by . This book was released on 2008 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: How did Harley Davidson innovate their motorcycle's design after observing the Hell's Angels? How did Burberry revive their stuffy brand to create phenomenal success? And how could beer companies have prevented huge losses in the 90s? All by understanding the inner workings of trends. Anatomy of a Trend draws on 20 years of the author's consumer research to reveal the people, the places, and the motives behind the buying behavior that creates trends. Using the ingenious metaphor of a detective novel, global trend expert Henrik Vejlgaard reveals the essential clues for capitalizing on every stage of the trend process.
