Area Studies, Business and Culture

Download or read book Area Studies, Business and Culture written by Horst Kopp and published by LIT Verlag Münster. This book was released on 2003 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the level of globalization in business relationships rises, the importance of questions and problems pertaining to intercultural communication increases more and more. This gives rise to new tasks for the social sciences, which can only be successfully performed through interdisciplinary cooperation in the sense of area-studies. Between 1995 and 2002 for area, the Bavarian research network for area-studies, drew together numerous members of the scientific community who are specialized in the social sciences to pursue previously unresearched topics in areas of overlap of business and culture as exemplified in non-European regions. The most important results are collated here.