Automotive Industry Analysis. The Chinese and American Market, Competitors

Automotive Industry Analysis. The Chinese and American Market, Competitors
Author :
Publisher : GRIN Verlag
Total Pages : 66
Release :
ISBN-10 : 9783668484429
ISBN-13 : 3668484422
Rating : 4/5 (29 Downloads)

Book Synopsis Automotive Industry Analysis. The Chinese and American Market, Competitors by : Jan Kachelmaier

Download or read book Automotive Industry Analysis. The Chinese and American Market, Competitors written by Jan Kachelmaier and published by GRIN Verlag. This book was released on 2017-07-17 with total page 66 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research Paper (undergraduate) from the year 2016 in the subject Business economics - Industrial Management, grade: 3,7 (93%), California State University, Fullerton, language: English, abstract: The paper analysis the automotive industry in general as well as the relative position of the Volkswagen AG. Furthermore, VW's competitors are assessed and recommendations for actions are formulated. In the beginning the creation of the automobile seemed less of a need and more of a luxury, as the cars could only be afforded by the well off. The very first steam car took to the road in France in 1768 – but Cugnot's novel idea did not trigger the beginning of the car industry. After Henry Ford’s model made its debut, owning a car was a symbol of status, because it could only be afforded by the wealthy. Once the process of Henry Ford’s mass production was introduced, cars could be afforded by a wider dynamic of people, and ownership became an affordable growing trend. The production of automobiles was a great help to the economy. It provided jobs across industries including positions in steel and machine tool makers for the different metal parts of the car. The increase in the need of supplies and other parts of the car including the battery, head lights, paint, and interior upholstery, were the driving forces for new businesses to thrive. Cars being a part of the everyday norm meant they would need routine car maintenance which became a major source of business. This also led to the increase of petroleum sales as the demanded use of cars increased. When WWII came the US was able to use the jeep for military use, additionally Chrysler reworked the jeep design to create tanks. Moreover, car production in Europe turned its focus from “the people’s car” to cars designed for the military.


Automotive Industry Analysis. The Chinese and American Market, Competitors Related Books

Automotive Industry Analysis. The Chinese and American Market, Competitors
Language: en
Pages: 66
Authors: Jan Kachelmaier
Categories: Business & Economics
Type: BOOK - Published: 2017-07-17 - Publisher: GRIN Verlag

DOWNLOAD EBOOK

Research Paper (undergraduate) from the year 2016 in the subject Business economics - Industrial Management, grade: 3,7 (93%), California State University, Full
China's Automobile Industry
Language: en
Pages: 234
Authors: Eric Harwit
Categories: Business & Economics
Type: BOOK - Published: 1994-12-02 - Publisher: M.E. Sharpe

DOWNLOAD EBOOK

After tracing the history of the development of China's automobile industry, this book examines four cases of foreign-invested passenger car projects -- America
Transition and Opportunity
Language: en
Pages: 246
Authors: Huiyao Wang
Categories: Asia
Type: BOOK - Published: 2022 - Publisher: Springer Nature

DOWNLOAD EBOOK

This book is open access under a CC BY-NC-ND 4.0 license. Multinational corporations (MNCs) have long played a crucial role in the Chinese economy. This role is
Designated Drivers
Language: en
Pages: 337
Authors: G. E. Anderson
Categories: Business & Economics
Type: BOOK - Published: 2012-06-19 - Publisher: John Wiley & Sons

DOWNLOAD EBOOK

Offers insight into the Chinese economy through the lens of the auto industry, uses case studies to illustrate China's explosive growth over the last three deca
China's Impact on the U. S. Automotive Industry
Language: en
Pages: 26
Authors: Stephen Cooney
Categories: Business & Economics
Type: BOOK - Published: 2011 - Publisher: DIANE Publishing

DOWNLOAD EBOOK

This is a print on demand edition of a hard to find publication. China is both the fastest growing motor vehicle market and the fastest growing vehicle producer