Batman forever? The economics of overlapping rights

Download or read book Batman forever? The economics of overlapping rights written by Cuntz, Alexander and published by WIPO. This book was released on 2020-10-13 with total page 53 pages. Available in PDF, EPUB and Kindle. Book excerpt: When copyrighted comic characters are also protected under trademark laws, intellectual property (IP) rights can be overlapping. Arguably, registering a trademark can increase transaction costs for cross-media uses of characters, or it can help advertise across multiple sales channels. In an application to book, movie and video game publishing industries, we thus ask how creative reuse (innovation in uses) is affected in situations of overlapping rights, and whether ‘fuzzy boundaries’ of right frameworks are in fact enhancing or decreasing content sales.