Battling Big Business
| Author | : Eveline Lubbers |
| Publisher | : |
| Total Pages | : 272 |
| Release | : 2002 |
| ISBN-10 | : STANFORD:36105111973884 |
| ISBN-13 | : |
| Rating | : 4/5 (84 Downloads) |
Book Synopsis Battling Big Business by : Eveline Lubbers
Download or read book Battling Big Business written by Eveline Lubbers and published by . This book was released on 2002 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Part one analyses a wide range of corporate counter-strategies [against critics], from relatively innocent PR measures to complete intelligence operations. Part two offers tactical tools to recognize manipulative strategies, and how to counter them with creativity and new media tools.
