Beyond Hofstede
| Author | : Cheryl Nakata |
| Publisher | : Palgrave MacMillan |
| Total Pages | : 312 |
| Release | : 2009-07-16 |
| ISBN-10 | : PSU:000067147816 |
| ISBN-13 | : |
| Rating | : 4/5 (16 Downloads) |
Book Synopsis Beyond Hofstede by : Cheryl Nakata
Download or read book Beyond Hofstede written by Cheryl Nakata and published by Palgrave MacMillan. This book was released on 2009-07-16 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hofstede introduced a culture paradigm that has been widely influential in international business. However, it’s relevance in light of culture’s increasing complexity due to globalization has been questioned. In this book, alternative culture frameworks and perspectives are offered by leading scholars in global marketing and management.
