Related Books

Beyond Traditional Marketing
Language: en
Pages: 324
Authors: Kamran Kashani
Categories: Business & Economics
Type: BOOK - Published: 2005-09-27 - Publisher: John Wiley & Sons

DOWNLOAD EBOOK

This book aims to be what every marketing manager needs to know about marketing in today?s competitive markets. The idea was born out of repeated comments from
Beyond Advertising
Language: en
Pages: 293
Authors: Yoram (Jerry) Wind
Categories: Business & Economics
Type: BOOK - Published: 2016-02-15 - Publisher: John Wiley & Sons

DOWNLOAD EBOOK

The fundamental relationships among brands, media, and people are being transformed, and just as we try to adapt, along comes a new disruption. Are you and your
Marketing Communications
Language: en
Pages: 613
Authors: Micael Dahlen
Categories: Business & Economics
Type: BOOK - Published: 2009-12-21 - Publisher: John Wiley & Sons

DOWNLOAD EBOOK

Marketing Communications: A Brand Narrative Approach is a mainstream, student-driven text which gives prominence to the driving force of all Marketing Communica
Beyond Traditional Probabilistic Methods in Economics
Language: en
Pages: 1167
Authors: Vladik Kreinovich
Categories: Technology & Engineering
Type: BOOK - Published: 2018-11-24 - Publisher: Springer

DOWNLOAD EBOOK

This book presents recent research on probabilistic methods in economics, from machine learning to statistical analysis. Economics is a very important – and a
Beyond
Language: en
Pages: 364
Authors: Stephen G. Diorio
Categories: Business & Economics
Type: BOOK - Published: 2002 - Publisher: McGraw Hill Professional

DOWNLOAD EBOOK

An overview of how technology is estimated to influence specific facets of marketing and sales; including suggestions for bettering your sales and marketing bus