Bibliography on Marketing to Low-income Consumers

Bibliography on Marketing to Low-income Consumers
Author :
Publisher :
Total Pages : 60
Release :
ISBN-10 : UOM:39015070562270
ISBN-13 :
Rating : 4/5 (70 Downloads)

Book Synopsis Bibliography on Marketing to Low-income Consumers by : United States. Business and Defense Services Administration

Download or read book Bibliography on Marketing to Low-income Consumers written by United States. Business and Defense Services Administration and published by . This book was released on 1969 with total page 60 pages. Available in PDF, EPUB and Kindle. Book excerpt:


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Product, price, promotion and place: these are the four key areas in which marketing influences consumers. This innovative book takes the stance that poor consu