Two advertising veterans explain the myths about branding—and how even the smallest businesses can benefit by defining themselves to their customers. Branding

BERNT ULLMANN, often referred to as "the man behind the brands", has been a trusted brand acceleration expert helping generate over 6 billion dollars in global

Better Branding, Better Benefits Marketing techniques, retailers, and distribution channels have changed dramatically since authors RICK CESARI and BARB WESTFIE

A Wall Street Journal Business Bestseller: This "vivid" inside story of WeWork and its CEO tells the remarkable saga of one of the most audacious, and improbabl

The author explains why the most successful brands--whether products, services, or organizations--create a culture of belief, in which the consumer develops a p