Bottom of the Pyramid Marketing
| Author | : Ramendra Singh |
| Publisher | : Emerald Group Publishing |
| Total Pages | : 234 |
| Release | : 2018-12-03 |
| ISBN-10 | : 9781787145566 |
| ISBN-13 | : 1787145565 |
| Rating | : 4/5 (66 Downloads) |
Book Synopsis Bottom of the Pyramid Marketing by : Ramendra Singh
Download or read book Bottom of the Pyramid Marketing written by Ramendra Singh and published by Emerald Group Publishing. This book was released on 2018-12-03 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: BOP marketing practices are new and still evolving, despite the ground-level challenges, and several failures. This edited book extends the knowledge on bottom of pyramid (BOP) through contributions by leading scholars in this domain, and embodies the knowledge that would be useful for marketing practice coming from top BOP marketing scholars.
