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Brand Anarchy
Language: en
Pages: 271
Authors: Stephen Waddington
Categories: Business & Economics
Type: BOOK - Published: 2012-03-29 - Publisher: A&C Black

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As the media landscape looks increasingly diverse and anarchic, individuals, organisations and governments should not waste time wondering whether they have los
Brand Anarchy
Language: en
Pages: 271
Authors: Stephen Waddington
Categories: Business & Economics
Type: BOOK - Published: 2012-03-29 - Publisher: A&C Black

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As the media landscape looks increasingly diverse and anarchic, individuals, organisations and governments should not waste time wondering whether they have los
Brand Vandals
Language: en
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Categories: Business & Economics
Type: BOOK - Published: 2013-10-31 - Publisher: A&C Black

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Thanks to the rise of social media, what audiences think and say about organisations has never been more critical. Steve Earl and Stephen Waddington's Brand Ana
The Brand IDEA
Language: en
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Categories: Business & Economics
Type: BOOK - Published: 2013-11-08 - Publisher: John Wiley & Sons

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Offering a new framework for nonprofit brand management, this book presents the Brand IDEA (Integrity, Democracy, and Affinity). The framework eschews tradition
Creative B2B Branding (No, Really)
Language: en
Pages: 246
Authors: Scot McKee
Categories: Business & Economics
Type: BOOK - Published: 2010-03-29 - Publisher: Goodfellow Publishers Ltd

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B2B brand communications have changed little in the last 25 years, until now. This book combines experience, insight, anecdote, observation and example to demon