Brand Competition and Consumer Preference of the Chinese 3C Markets

Download or read book Brand Competition and Consumer Preference of the Chinese 3C Markets written by MIC Research Team and published by 資策會產業情報研究所. This book was released on 2016-08-01 with total page 79 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using big data analytics, this research covers top 3C (computer, communications, consumer electronics) brands sold on China's online stores Tmall and JD with following analysis dimensions: brand ranking by the number of items available, ranking by product sales, number of times online users mention about a particular brand, brand preferences, factors affecting purchase, as well as online shoppers' comments and user analysis. All those dimensions help build a massive social media database with an aim to more accurately reflect consumer needs in China.