Brand Competition and Consumer Preference of the Chinese Home Appliance Markets (1)

Download or read book Brand Competition and Consumer Preference of the Chinese Home Appliance Markets (1) written by MIC Research Team and published by 資策會產業情報研究所. This book was released on 2016-08-01 with total page 99 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using big data analytics, this research covers top Chinese home appliance brands, including LCD TV, refrigerator, washing machine and air conditioner, with following analysis dimensions: brand ranking by the number of items available on online stores, ranking by sales, number of times online users mention about a particular brand, brand preferences, factors affecting purchase, as well as online shoppers' comments and user analysis. All those dimensions help build a massive social media database which can more accurately reflect consumer needs in China.