Brand Jamaica

Brand Jamaica
Author :
Publisher : U of Nebraska Press
Total Pages : 251
Release :
ISBN-10 : 9781496217509
ISBN-13 : 1496217500
Rating : 4/5 (09 Downloads)

Book Synopsis Brand Jamaica by : Hume Johnson

Download or read book Brand Jamaica written by Hume Johnson and published by U of Nebraska Press. This book was released on 2019-12-01 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brand Jamaica is an empirical look at the postindependence national image and branding project of Jamaica within the context of nation-branding practices at large. Although a tiny Caribbean island inhabited by only 2.8 million people, Jamaica commands a remarkably large presence on the world stage. Formerly a colony of Britain and shaped by centuries of slavery, violence, and plunder, today Jamaica owes its popular global standing to a massively successful troika of brands: music, sports, and destination tourism. At the same time, extensive media attention focused on its internal political civil war, mushrooming violent crime, inflation, unemployment, poverty, and abuse of human rights have led to perceptions of the country as unsafe. Brand Jamaica explores the current practices of branding Jamaica, particularly within the context of postcoloniality, reconciles the lived realities of Jamaicans with the contemporary image of Jamaica projected to the world, and deconstructs the current tourism model of sun, sand, and sea. Hume Johnson and Kamille Gentles-Peart bring together multidisciplinary perspectives that interrogate various aspects of Jamaican national identity and the dominant paradigm by which it has been shaped.


Brand Jamaica Related Books

Brand Jamaica
Language: en
Pages: 251
Authors: Hume Johnson
Categories: Social Science
Type: BOOK - Published: 2019-12-01 - Publisher: U of Nebraska Press

DOWNLOAD EBOOK

Brand Jamaica is an empirical look at the postindependence national image and branding project of Jamaica within the context of nation-branding practices at lar
Brand Jamaica
Language: en
Pages: 250
Authors: Hume Johnson
Categories: Social Science
Type: BOOK - Published: 2019-12-01 - Publisher: U of Nebraska Press

DOWNLOAD EBOOK

Brand Jamaica is an empirical look at the postindependence national image and branding project of Jamaica within the context of nation-branding practices at lar
CARICOM Single Market and Economy
Language: en
Pages: 556
Authors: Kenneth O. Hall
Categories: Caribbean Community
Type: BOOK - Published: 2007 - Publisher: Ian Randle Publishers

DOWNLOAD EBOOK

Jamaica's National Aid for Trade Strategy
Language: en
Pages: 72
Authors: Ministry of Foreign Affairs and Foreign Trade Jamaica
Categories: Political Science
Type: BOOK - Published: 2011-10-12 - Publisher: Inter-American Development Bank

DOWNLOAD EBOOK

Jamaica's National Aid for Trade Strategy, Partnerships towards Sustained Economic Growth and Development through Trade, was prepared by the Ministry of Foreign
Island People
Language: en
Pages: 581
Authors: Joshua Jelly-Schapiro
Categories: Travel
Type: BOOK - Published: 2016-11-22 - Publisher: Vintage

DOWNLOAD EBOOK

A masterwork of travel literature and of history: voyaging from Cuba to Jamaica, Puerto Rico to Trinidad, Haiti to Barbados, and islands in between, Joshua Jell